The new single ….
MIDDLESPOON is the brainchild, passion project and life mission of Alexander Beatz. Working with producers/songwriters Lonely Child, Jinx McGee and MSTR WTVR, he’s crafted a set of catchy, thoughtful pop songs with the swagger of hip-hop, the shimmer of electronic pop and the irresistible dance beat of disco. “Pop with Purpose”, as he puts it. The debut album “Brightside” catalyzes Xander’s optimistic point of view and philosophies on love. Each song on the record examines a type of love from Eros to Agape, Platonic to Familial. Even with the lofty concept, the songs are full of catchy hooks and slick production, ranging from the chops of Charlie Puth to the uptown bops of Bruno Mars. Suit and tied up like a Timberlake track or tapping the cosmic insanity of Jamiroquai, this album slinks through a variety of genres with the through line of a soulful melody.
The first single “Crush On U” tells the familiar tale of a new summertime infatuation. Lyrically and then visually set across the beach, the classroom and the high school football game, the song and music video tell a classic school crush, young love story.
>> Official Music Video
>> Lyric Video
>> Highlights
Accumulated over 1.5 million streams
400k+ views on their music videos, "LightningBug", “Housewife” and “Someone”
Performed at SXSW, UTOPiAfest, Telluride Gay Ski Week, Old Settler’s Music Fest, Lively Lands Music Fest, Austin Music Video Festival and more
A cover of "Tainted Love" featured in the upcoming film "Foxy Trot"
>> Contacts
Management
Anthony Erickson, Eye in the Sky
anthony@eyeinthesky.org
Publicist
Greg Cortez, 42West
greg.cortez@42west.net
Influencer Opportunities
Ed Rivadavia, Songfluencer
ed@songfluencer.com
Sync Licensing
Ben Morris, Hauler Music Group
ben@haulermusicgroup.com
Radio / DJ Plugging
Russell Biles, Promo Push
rus@promopush.com
Video Promotion
John Warden, RIVE
john@rivevideo.com
Mixed by Tony Hoffer (Fitz and the Tantrums, Beck, Chromeo, M83, Phoenix, Foster the People)
Mastered by Chris Gehringer of Sterling Sound (OneRepublic, ROSALIA, Lil Nas X, Dua Lipa)
>> Press Mentions
"known for their forward-thinking ability to take complex subject matters such as transphobia and patriarchy and slip them into hook-heavy electro-rock jams." - Billboard
"It’s all about love." - OUT Magazine
"Thoughtfully provoking while still masterfully crafted." - Ones to Watch
"...their music is splashed with vibrant color, tons of fun to dance to, and they'll be the first to tell you its a little fruity as well." - The 405
"an instant classic" - EQ Music Blog
>> Press Photos
Photo credit: Jackson Montgomery Schwartz @jxnart
Photo credit: Jackson Montgomery Schwartz @jxnart
Photo credit: Jackson Montgomery Schwartz @jxnart